Rixo is MCR's entry into the men's innerwear segment after the immense success of MCR Dhotis, Roshini churidhar materials and ladies innerwear all over South India. Established around the end of 2009, Rixo Knitting Company has already created a potent presence in the industry within a short span of time. In an Endeavour to offer a broader range of products for the youth, the company has also launched a line of Readymade Casual Shirts.